We plan and work actively alongside ethnic communities to maintain an environment beneficial to the client and the community. We maintain extensive contacts with different ethnic groups throughout the U.S. with key decision-makers, community leaders, community-based organizations, labor unions and professional associations. Our clients can access the Asian American community at a variety of levels through our contacts.
Corporate marketing plays a central role to increase product awareness and shape consumer perceptions. We help our clients develop comprehensive grassroots marketing campaigns utilizing all available channels: advertising, collateral materials development, publicity, promotion, direct mail, trade shows, and special events.
Crisis preparedness and response strategy are absolute must-haves in today’s media-saturated and rapidly changing world. We help our clients to identify, anticipate and develop communication strategies and procedures to prevent problems from escalating and spiraling out of control.
We strive for perfection with every special event we implement for our clients. With careful planning and execution, and our close attention to detail, we have helped our clients achieve their targeted results, as well as gain and stimulate the desired interest. Whether you need coordination and management, event materials (programs, brochures, etc.), advertising or publicity, catering or entertainment, we have the experience to help you create a memorable event that meets your goals.
Our team of professionals has worked with elected officials and government agencies at every level of government – we understand the political processes of City Hall, the State Legislature and Congress. Our involvement in political campaigns enables us to maintain contact with and provide access to a wide variety of office holders.
At David Lang & Associates, we have built solid relationships with the Asian press through years of hard work and community involvement. We can help develop media strategies, organize press conferences or promote coverage of specific issues according to the interests of our clients. Our multi-lingual capabilities enable us to communicate with the Asian press and help Asian clients in understanding the mainstream press. Through effective and creative media outreach strategies, we will ensure that our client’s message is not lost.
David Lang & Associates has a long track record of successfully electing candidates to political office at the local, state, and federal levels. Our principal David Lang has more than 20 years of experience working with elected officials and candidates for public office. We can target and focus our client’s message to all communities and constituencies in any district.
Businesses, corporations, elected officials, government agencies and non-profit organizations are often ill-equipped to handle issues that arise at the community level. This is especially true in diverse California, where a multitude of different ethnic groups live, work and play together. David Lang & Associates maintains close contact with a wide variety of ethnic groups’ key decision-makers, community leaders, community-based organizations, labor unions and professional associations throughout the U.S. Our clients can access Asian American communities at a variety of levels through our contacts.
Social Marketing uses commercial marketing tools and techniques to influence public behavior for the purpose of achieving a goal that is in the best interests of the public. Social Marketing is considered separate from commercial marketing, the purpose of which is to generate profit. Examples of social marketing include anti-smoking campaigns and government use of mass media to encourage seatbelt use. David Lang & Associates has conducted a broad range of social marketing campaigns with a specific focus on community-based social marketing.