Leadership
DAVID LANG, Principal, David Lang & Associates
David Lang has more than 25 years of experience in Asian community outreach and marketing, Asian media relations, managing political campaigns for Asian American candidates, and providing counsel to Asian American non-profit organizations. He was heralded as “one of the best in the business” by Asian Week newspaper.
Before founding his firm in 1994, Lang was a senior deputy to Los Angeles City Councilman Michael Woo and an assistant chief of staff to California Lieutenant Governor Leo McCarthy..
At his firm, Lang has:
- Served as Asian community and media outreach consultant for government agencies such as the Alameda Corridor East Construction Authority (ACE), Los Angeles County Department of Public Works, LAC Department of Health Services, and the City of Monterey Park.
- Served as the Asian media and marketing consultant for Majestic Realty, Westfield Inc., Trammel Crow, Hong Kong Tourism Board, HSBC Bank, International Networks/AZN Television, and Cathay Pacific Airway.
- Served as the event consultant for non-profit organizations such as the Chinese American Museum, National Asian Women Health Organization (NAWHO), Asian Business Association (ABA), and the Asian American Architects & Engineers Association (AAA/e).
- Worked as the lead consultant for over 75 winning political campaigns with mostly Asian American candidates
Active in many community organizations, Lang for many years served on the boards of the Chinese Chamber of Commerce, Organization of Chinese Americans (OCA) – Los Angeles Chapter, CAUSE (Center for Asian American United for Self Empowerment) and the Asian Business Association (ABA). He currently serves on the advisory boards of the Asia Society of Southern California, Asian Professional Exchange (APEX), and the Indochinese American Political Action Committee (IAPAC).
Lang is an often quoted pundit on local, regional and national Asian American issues and politics. His comments have appeared in the Los Angeles Times, New York Times, The Wall Street Journal, San Jose Mercury News, San Francisco Chronicle, Seattle Post-Intelligence, Far Eastern Economic Review and numerous Chinese media.
Lang has a Master Degree in International Relations from the London School of Economics & Political Science; a B.A. in Political Science from York University in Toronto, Canada; and a Diploma from the University of Vienna. He also attended graduate programs at the East West Center In Hawaii and the University of Southern California. Lang is fluent in both Cantonese and Mandarin.